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The 23rd edition of International Indian Film Academy (IIFA) Awards is all set to take place on May 26 and 27 at Yas Islands, Abu Dhabi. Like every other edition, it promises to be an entertaining affair with a large number of Bollywood celebrities present. The prestigious awards function will see performances from the likes of Salman Khan, Ayushmann Khurrana, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi and Rakul Preet Singh.
IIFA 2023: Salman Khan, Hrithik Roshan, Varun Dhawan among stars to grace the prestigious awards function
Some musical performances are also lined up by Amit Trivedi, Sunidhi Chauhan, Shreya Ghoshal, Badshah, Raftaar, Sukhbir, Nucleya, Anusha Mania and Goldie Sohel.
Highlights of this year’s IIFA also include a Masterclass series by director Kabir Khan, Omung Kumar, celebrity hair – make-up stylist Nabila and for the first time showcasing at Sobha IIFA Rocks is a fashion show by world-renowned designer Manish Malhotra!
Some big names are also lined up as attendees this year. These include, Hrithik Roshan, Alia Bhatt, Anil Kapoor, Kamal Haasan, Riteish Deshmukh, Genelia Deshmukh, Bhushan Kumar, Boney Kapoor, Aparshakti Khurana, Sohail Khan, Boman Irani, Mouni Roy, Ramesh Taurani, R Madhavan, Anees Bazmee, Jayantilal Gada among others.
The IIFA Rocks segment will be hosted by Farah Khan and Rajkummar Rao. The main awards show will see Vicky Kaushal and Abhishek Bachchan donning the roles of hosts.
NEXA and Sobha Realty are the sponsors for this year’s IIFA. Mr Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India said, “NEXA has always been at the forefront of innovations and Curating Impeccable Experiences that not only Impress but Inspire. By foraying into the fields of Fashion, Music and Journeys, NEXA has successfully created and inspired multiple unique experiences for its customers. It is for this very reason that NEXA has collaborated with IIFA, which is a platform to recognize India’s top creative talent in the world of cinema and celebrate the best in cinema arts. The association is in its 7th year and both NEXA and IIFA are challenging the status quo to create experiences that are unique and inspiring. With IIFA, we have a perfect association as we share a common vision of creating global experiences, which has established the premium imagery of both brands. We look forward to IIFA 2023 which will be held at Yas Island in Abu Dhabi to inspire our new-age consumers who seek global experiences in their everyday lives”
Ravi Menon, Co-chairman of Sobha Realty, said, “We are delighted to be the title sponsors of the 23rd edition of IIFA Weekend. The event will witness the presence of the who’s who of the Indian film industry with the glitz and glamour that makes Indian cinema widely popular. With a rich culture of performing arts in our nation itself, we are honoured to recognize and celebrate the long-standing allure of Indian cinema and its outstanding contributors. Indian films are watched across the world, and we are pleased to welcome the numerous actors, artists, and talents of our nation, further bringing Indian cinema to a global audience. IIFA Awards recognizes the highest quality and artistic expressions in the Indian film sector, just like we at Sobha Realty recognize the value of quality, art, and design in our work.”
Also Read: IIFA 2023: Get a chance to meet Salman Khan, Vicky Kaushal and Nora Fatehi, here’s how
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