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Co-founder and CEO of Snap Inc. Evan Spiegel holds up a Pixy drone while speaking during the Viva Technology conference dedicated to innovation and startups, at the Porte de Versailles exhibition center in Paris, France June 17, 2022.
Benoit Tessier | Reuters
Snap shares rose nearly 12% on Monday following reports of an internal CEO memo indicating that the social messaging company could post better-than-expected results for 2024.
Evan Spiegel, the company’s co-founder and CEO, told employees in a memo sent last month that it will log more than 475 million daily active users (DAUs) in 2024, beating analysts’ projections of 448 million, the Verge reported on Friday.
The memo also projected that its full-year advertising revenue growth will be more than 20% for 2024, which Bernstein analyst Mark Schilsky noted in his Tech Specialists newsletter is better than Consensus Expectations of a little over 14%.
The memo also projected 2023 adjusted EBITDA of $500 million, which Bernstein added would be a “sizeable beat” compared to current analyst projections of $250 million. Â
Snap confirmed the projections cited in the memo with CNBC, but characterized them as “stretch, internal goals only.”
Schlisky from Bernstein urged the company to avoid putting aspirational goals like this in internal memos.
“Stop doing this! For the love of your shareholders stop putting out aspirational goals like this,” Schlisky wrote. “I know this was an internal memo, but management must have known it was going to leak.”
The company has had a difficult year. Like other social media firms including Meta and Pinterest, Snap has had a challenging time improving its online advertising system in the aftermath of Apple’s 2021 iOS privacy update, which made it less effective at tracking users for targeting ads.
Additionally, Snap has had a harder time operating amid a difficult digital advertising economy, marred by the Russia-Ukraine war and companies pulling back on marketing amid economic uncertainty
Snap shares sank more than 17% in July after it gave guidance for its current quarter that missed analysts’ expectations.
“The stock is near the lows, expectations are incredibly low (although perhaps that changed after this leak), and the digital ad market is generally doing quite well,” Schilsky wrote. Â “As long as SNAP doesn’t completely whiff the quarter, like it has for the past five, the stock could jump (squeeze?) materially higher on the next print.”
Snap will report its third-quarter earnings on Tuesday, October 24.
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