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Apple raised the price of Apple TV+, Apple One and a number of its other subscription services Wednesday. If you are an existing subscriber, you will be charged the higher rates “30 days later, on your next renewal date,” according to a company spokesperson.
The monthly price for Apple TV+ jumped from $6.99 to $9.99, and Apple One Premier, the top version of the company’s bundle package, increased from $32.95 to $37.95.
Apple’s services have become very profitable and Apple’s commitment to the area is a signal to investors on how the company can monetize its active base of 2 billion devices. Services brought in $21.21 billion in revenue during the quarter ended June 30, second only to the $39.67 billion of revenue from the iPhone.
Here’s how to cancel or downgrade your Apple subscriptions if you don’t want to pay the price hike:
- Go to your Settings.
- Tap your name at the top.
- Press “Subscriptions.”
- You can see all your active and inactive subscriptions here. Select which Apple service you are trying to edit.
- For Apple TV+, press the bar with its name and then click “Cancel Subscription.” It will ask you to confirm, so press “Confirm.”
- For Apple One, you can press “Cancel All Services” if you want to get rid of the entire service.
- If you would like to downgrade to a lower tier, press “See All Plans.”
- From there, you can choose between Individual, Family or Premier.
- You can also break up the Apple One and select the specific features you would like to keep. Press “Choose Individual Services” to do this.
— Kif Leswing contributed to this report.
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