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100 episodes of Mann Ki Baat: Here’s how PM Modi’s effort to reach out to citizens became a hit

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By Aishwarya Paliwal: Prime Minister Narendra Modi’s flagship address, Mann Ki Baat, which aired for the first time on October 3, 2014, will complete 100 episodes on April 30 and so far PM Modi has spoken to over 500 Indians, who are doing exceptional work.

Now, Mann Ki Baat is translated into 23 Indian languages and 29 dialects. Over the years, the programme encompassed several topics ranging from weather, environment, cleanliness, various social issues to even examinations.

The PM has spoken about many unique things in our country, like Tripura’s jackfruit (In 77th edition on May 30, 2021) and terracotta cups (In 94th edition on October 30, 2022).

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Speaking at the national conclave on ‘Mann ki Baat@100’ at Vigyan Bhawan in Delhi on Wednesday, ace actor Aamir Khan, India’s first IPS officer Kiran Bedi, Indian boxer Nikhat Zareen and others spoke about the policies by the Prime Minister and how they have had a positive impact on Indians.

Nikhat Zareen expressed that the introduction of the Target Olympic Podium Scheme (TOPS) and the Khelo India programme has been a game changer as athletes could focus on their game without worrying about funds. The TOPS and Khelo India programmes were introduced by the central government in 2014 and 2018.

Rio Paralympic silver medallist Deepa Malik was also part of the panel.

She spoke about the time the Prime Minister spoke with her on “Chai per Charcha”. She recalled it was PM Modi who asked people to use the term ‘Divyang’ for specially-abled.

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“In 2015, he proposed the word Divyang to us. There were a lot of repercussions on social media. But he said – Let us focus on ability beyond disabilities,” she said.

It was actor Aamir Khan called Mann Ki Baat, an example of a people’s movement.

According to Khan, the monthly radio address is an important piece of communication through which Prime Minister Narendra Modi has built a trusted relationship with citizens.

At a panel discussion, Awahan Se Jan Andolan, Aamir Khan praised PM Modi and said, “People want to believe in him (PM Modi) and follow him. They trust him and he has built this relationship with the public. Trust does not come automatically, it has to be earned. And clearly, he has earned it.”

Khan, who a few years ago was targeted because of his views on the government and treatment of minorities in the country, spoke about the communication bridge that Mann ki Baat has become over the years.

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Khan was among the dignitaries who were in the national capital to attend the daylong programme inaugurated by Vice-President Jagdeep Dhankhar with Union Minister for Information and Broadcasting Anurag Thakur as the guest of honour.

From Goa in the West to Dumka in Central India to Andhra Pradesh in the South, 105 people were called to the national capital from the pool of 500 people who the PM has spoken to over the past 99 episodes.

A commemorative stamp and a coin were issued during the ‘Man ki Baat@100’ celebrations.

Speaking at the conclave, Union Home Minister Amit Shah said, “Mann ki Baat has given Akashvani a new lease of life by taking it to the younger generation.”

He added, “The beauty of Mann ki Baat is that a political person like Narendra Modi did not mention a single political issue in its 99 episodes.”

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