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Amazon on Tuesday launched Amp, a live audio app that lets users DJ their own show.
Amazon
Amazon is shutting down its live audio service, called Amp, the company confirmed to CNBC.
Amp allows users to host their own live show, where callers can join and request to speak. It launched in March 2022 amid a frenzy around audio-only social app Clubhouse and as companies like Meta, Spotify, and X, formerly known as Twitter, rolled out live audio features. Amazon signed up big-name artists like Nicki Minaj, Lil Yachty and Pusha T to host their own shows on Amp.
“We’ve made the difficult decision to close Amp,” an Amazon spokesperson said in a statement. “We learned a lot about how live music communities interact in the process, which we are bringing to bear as we build new fan experiences at scale in Amazon Music.”
Bloomberg earlier reported Amazon’s decision to discontinue Amp.
The move comes as Amazon CEO Andy Jassy has been entrenched in a sweeping review of the company’s expenses, as it grapples with slowing sales and a challenging economy. Jassy has pared back underperforming projects in riskier, newer verticals like health care and grocery, froze corporate hiring, and eliminated more than 27,000 jobs. The Amp unit was hit with layoffs last year, and it has struggled to meet internal goals around monthly active users, among other metrics, Insider reported.
Amazon has made other bets in audio and entertainment, including a music streaming platform, Twitch livestreaming service and audiobooks. It also acquired podcast network Wondery in October 2020.
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